30GB digital media player delivers custom music experience to Latino music fans.
Microsoft Corp.’s Zune® team announced that a Zune music player produced in collaboration with Latin Grammy-nominated artists Wisin y Yandel, Machete Music and Wal-Mart Stores Inc. will go on sale exclusively at Wal-Mart retailers Oct. 29 for $199 (ERP). The black, limited-edition Zune will come pre-loaded with the new Wisin y Yandel album, “Wisin vs. Yandel: Los Extraterrestres,” before it is available in stores, and will also feature an exclusive track, music videos, photos and concert footage.
“It was great working with the Zune team to create this custom device and come up with cool ways to promote our new album via their digital music platform,” said Edgar Andino, Wisin y Yandel’s manager. “Connecting with fans digitally is really where music is going, and we’re psyched to have this opportunity.”
The idea to work together resulted from a chance meeting between Wisin y Yandel’s management and Zune executives at a summer concert. Shortly afterward, Wisin y Yandel visited Microsoft’s headquarters to meet with the Zune music marketing team and discuss design concepts for the limited-edition Zune 30GB device.
“Wisin y Yandel are currently one the biggest Latin groups out there, so we are excited to have them customize a Zune device and offer exclusive content to their fans,” said Javier Farfan, multicultural marketing manager for Zune at Microsoft. “Working together like this has helped us to connect Latino music artists with their fans.”
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Credits: Microsoft Press
