Google leads group assault on Facebook

1 11 2007
The search engine and its allies will offer a single, cross-site open platform, hoping to lure developers away from Facebook

Google and some of the world’s largest social networks have launched their most aggressive attack yet on Facebook, their young rival.

An alliance of companies led by the search engine is planning to introduce a set of common standards that will let software developers write programs for Google’s social network, Orkut, and others such as LinkedIn and Friendster.

The strategy draws inspiration from a feature introduced by Facebook earlier this year, which enables outside developers to write applications for the site, which can then be downloaded and shared by Facebook users.

A cross-site, open platform will, Google hopes, be more attractive to developers than Facebook, and siphon off some of the momentum from the rapidly growing site, for which more than 5,000 applications have been written since it opened its platform in May. Read the rest of this entry »





OpenSocial goes live! Member #45

1 11 2007

Google’s OpenSocial goes live today. I am member #45 of the OpenSocial Network. This new social networking site will definitly be a new trend for Social Networking in the Internet. As Google promised this site does allow user created API to be placed anywhere online (wherever it is possible). Being the 45th member of a humumgous companys’ social networking site has been a great previlage for me!

Join Now!! Its great!! And the best part is, you don’t have to get invitations to join like what happened in Orkut!!





Google’s OpenSocial opens new can of worms

31 10 2007

news analysis When Google announced that its new social-networking initiative would extend to any site that wanted to participate, the land grab for the social Web’s attention just got a whole lot more intense.

In a move that was anticipated for weeks, Google has unveiled a set of application program interfaces (APIs) that allow third-party programmers to build widgets that take advantage of personal data and profile connections on a social networking site. But instead of limiting the project to its own social-networking property, Orkut, Google has invited other sites along for the ride–including LinkedIn, Hi5, Plaxo, Ning, and Friendster.

The initiative, appropriately, is called “OpenSocial.” It’s a clear contrast to Facebook, the social-networking site that became the talk of the tech world when it announced the opening of its developer platform in May but has kept developer activity restricted to its own service (and has since signed an exclusive ad deal with Microsoft in exchange for an equity investment, likely snubbing Google in the process). When other social networks began to announce their own “platform strategies” this fall, concerns were raised that developers would have to create a completely new application for each site. That could prove inefficient and costly, especially for smaller developers working on a shoestring budget.

OpenSocial, should it prove successful, would change that entirely. “At its highest level, Google is a company that is dependent upon having a great Web platform,” said Joe Kraus, Google’s director of product management, in an interview with CNET News.com. “This announcement is about making the Web better.”

Creators of third-party applications are understandably optimistic. “In a lot of ways this is the greatest thing that could’ve happened to us,” said Ali Partovi, CEO of social music site iLike. “We’ve already been very successful with that strategy on Facebook, but then spreading to every other social network out there without an open standard would be much more expensive, harder to justify, and harder to prioritize.” Read the rest of this entry »





Google takes on FaceBook with OpenSocial

31 10 2007

Google’s open social networking platform play is the buzz of the blogosphere tonight. (see Techmeme). Indeed, it is called OpenSocial in that the set of APIs allows developers to create applications that work on any social network that joins Google’s open party. So far, besides Google’s Orkut social net, LinkedIn, hi5, XING, Friendster, Plaxo and Ning (see Marc Andreessen’s post) have joined the party.

Oracle and salesforce.com are also supporting Google’s OpenSocial efforts, which indicates that they have plans to add social networking elements to their application platforms. OpenSocial will officially launch on Thursday.

Plaxo emailed a statement about OpenSocial this evening, getting ahead of the stampede:

“Dynamic profiles redefine what users should expect in terms of how they can represent themselves in a social or business network,” said Todd Masonis, Co-Founder and VP of Products for Plaxo. “We believe that users should have full control over what they share with whom – and that the catalog of widgets that they can choose from should be as open and diverse as the web itself. We are excited to support in dynamic profiles any application written to Google’s just–launched OpenSocial APIs. ”

According to TechCrunch, which first reported on Google’s larger social networking ambitions, OpenSocial consists of APIs for profile information, friend information (social graph) and activities, such as a news feed. OpenSocial users Javascript and HTML rather than a markup language as Facebook does.

This comes on the heels of the Facebook’s dynamic growth based on opening its social graph to developers and Microsoft’s $240 million investment for 1.6 percent of the company. However, unlike Google, Facebook doesn’t open its APIs to support other social networks. The other social networking giant, MySpace, is also planning to open its platform to developers.

This openness is part of what Vic Gundotra, Google’s head of developer programs, meant when he said last week, “In the next year we will make a series of announcements and spend hundreds of millions on innovations and giving them away as open source.”

He explained the newfound openness as more than altruism: “It also makes good economic sense. The more applications, the more usage. More users means more searches. And, more searches means more revenue for Google. The goal is to grow the overall market, not just to increase market share.”

What does OpenSocial mean for Facebook? Read the rest of this entry »